SearchCap: Google Merchant Center Update, SEO & Chrome News

SEO October 1, 2024

0 5 2 minutes read

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google debuts a brand new look for Merchant Center
Aug 30, 2016 by Ginny Marvin
A much needed face lift also includes some new features.
Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions
Aug 30, 2016 by Digital Marketing Depot
Search, Facebook and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge. Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend this webcast […]
Five free Chrome extensions for SEO practitioners
Aug 30, 2016 by Brian Harnish
Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screen shots to checking links to content analysis.
Moving your SEO program beyond discovery
Aug 30, 2016 by Casie Gillette
As search engine optimization (SEO) professionals, we want to help new customers discover our clients’ businesses — but columnist Casie Gillette reminds us that being there for the customer after they’ve already discovered us is just as important.
Search competitor analysis: backlinks, keywords and pages
Aug 30, 2016 by Andrew Dennis
Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies.

Kontakt’s product releases point to a new phase of beacon evolution
How to launch your employee advocacy program
Test points to likely influence of click-through rate on search rankings
Facebook is trying to make its coupon product, Offers, a bigger deal
Twitter floats better revenue split for creators’ YouTube, Facebook videos
3 ways social intelligence shapes hospitality marketing
Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details
All-you-can-eat data deal coming to a programmatic market near you
EU says Apple owes more than $14.5B in back taxes that Ireland must now collect
MarTech Today: Tru Optik’s OTT Data Cloud, Google’s ‘Phantom’ & local marketing automation tools
Report: Apple to be assessed “billions” in unpaid European back taxes
Google Analytics launches Workspaces for enterprise-level tag management

Industry

Local & Maps

Deceased People Leaving Negative Google Reviews On Businesses, New Scam?, Search Engine Roundtable

Link Building

Google: Requiring A Followed Link For API Access Is A Paid Link, Search Engine Roundtable

Searching

SEO

SEO Performance of Inc 500 Health Companies, iPullRank
Google doesn’t crawl links in Scalable Vector Graphics, Branded3
How To Save Social Shares In WordPress When Changing Domain Names, Moving To HTTPS, or Switching Permalinks, gsqi.com
Redesigns & SEO: The Be-All, End-All, Definitive GuideMingle, wearefine.com
The Two-Part SEO Ranking Model: Let’s Make SEO Simple, Moz
Which Areas of SEO Should Brands & Search Agencies Invest In?, Builtvisible
Will Google’s Interstitial Mobile Penalty Hit AdSense’s Vignette Ads, Search Engine Roundtable

SEM / Paid Search

AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing, KoMarketing
Build an Effective B2B Marketing Strategy for PPC, Metric Theory
Expanding Your Account Through DSA And Shopping Queries, PPC Hero
Google Testing Yellow Ad Label, Bringing Back The Old?, Search Engine Roundtable